Marketers see color as an important factor, since color can influence a consumers' emotions and perceptions about goods and services. Ĭolor psychology is also widely used in marketing and branding. Although color associations can vary contextually between cultures, color preference is thought to be relatively uniform across gender and race. How color influences individuals may differ depending on age, gender, and culture. Colors have qualities that can cause certain emotions in people. Color influences perceptions that are not obvious, such as the taste of food. The diagram matches twelve colors to human occupations or their character traits, grouped in the four temperaments: * choleric (red/orange/yellow): tyrants, heroes, adventurers * sanguine (yellow/green/cyan) hedonists, lovers, poets * phlegmatic (cyan/blue/violet): public speakers, historians * melancholic (violet/magenta/red): philosophers, pedants, rulersĬolor psychology is the study of hues as a determinant of human behavior. The "rose of temperaments" ( Temperamenten-Rose) compiled by Goethe and Schiller in 1798/9. Study of influence of color on human behavior
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